Essay on Research Methodology - 2486 Words

3. Methodology: 3.1 Introduction: The study for this thesis will be exploratory research using secondary data collected by the communication agency, MESH Planning. The agency developed an innovative approach called ‘real-time experience tracking’, which involves three stages of data collection. And both qualitative and quantitative data will be collected and used in this context in order to get an insight of critical incidents. This section will start with a comparison of three possible methodologies for data collection: ethnography, survey (or interview) and real time experience tracking. And then sampling and data collection methods will be examined followed by a description of data analysis. 3.2 Research approach selection:†¦show more content†¦They are much cheaper than ethnography with a greater effectiveness, however, all of these interviews or surveys were based on the retrospective data, respondents answered the questions by their memory and the issue may happened for a long time. There could be a great influence on the quality of data since the ability of respondent to recall information differed from one to another and some incorrect information often occurred (Baker, 2003). The third approach considered in this study is the real-time experience tracking developed by MESH planning. This is an approach to record 360-degree touchpoints of brand by respondents in real time. There are three stages of data collection. The first stage uses the pre-online questionnaire to collect information about brand health and relationship quality. The third stage uses the same questions to ask respondents’ perception after brand encounters in order to identify any change. While the second stage for data collection is the most crucial process in the approach. Respondents are asked to send SMS message to report any brand encounter via mobile phones. And the online diary also helped to expand these experiences (Willis et al 2010). Meanwhile, for identifying the CIs, weekly questionnaire will be sent to respondents about the CIs happened in the past week. The approach offers a holistic view to track customer experience as well as identifying critical incidences. The real-time tracking approach enabled to identify aShow MoreRelatedResearch Methodologies966 Words   |  4 PagesReserve (AFR) medical unit offers various problems and possible solutions for research and study as we continue into the 21st century. 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Chinnathambi Department of Physics, AKGS Arts College, Srivaikundam – 628 619, Tamilnadu, India In this manuscript various components of research are listed and brieï ¬â€šy discussed. The topics considered in this write-up cover a part of the research methodology paperRead MoreCompare different research methodologies for health and social care637 Words   |  3 PagesP3: Compare different research methodologies for health and social care. In this assignment I will be comparing the different types of research methodologies for health and social care. INTERVIEWS: Interviews are usually taken for people when they are looking for jobs or looking places in college and universities. There are many advantages of interviews, one being that they will be able to get good information and some data, also they will develop their communication skills too when talking toRead MoreResearch mEthodology957 Words   |  4 Pages4. 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Describing type of methodology in research study and define the chosen method and approach for this research. Then, the outline of research strategy used, framework this research conducted and data sources collected to obtain valid and reliable research as the objective determined. Review of Research of Methodology Broadly speaking, there are several purpose of research. It depends on the objectiveRead MoreResearch Methodology : Research On Research1072 Words   |  5 PagesResearch Methodology Introduction: Introduction in research is the most important section as it gives an overview of the research and the contents of the document to the readers. It should take users from their own lives to the place of the research analysis. Introduction part should give the essential information of why the research topic is important in the field. It should be concise though it does not have any word limits. In general introduction gives the review of the research. It is the best